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Amul enters organic food sector; seeks to set up haats and ‘green college’

Amul enters organic food sector; seeks to set up haats and ‘green college’
Amul enters organic food sector; seeks to set up haats and ‘green college’

Dairy giant Amul is looking forward to launching organic food items such as ‘aata’, rice, honey, potato products, and chocolates, as it enters the emerging market of organic food in India, revealed R.S. Sodhi, Managing Director at Gujarat Cooperative Milk Marketing Federation (GCMMF).

The company is as well planning on setting up a ‘green college’ in Anand, Gujarat, in order to spread awareness about natural and organic farming to the younger generation of farmers. In addition, it is also likely to establish ‘organic haats’ across the state for the marketing and selling of these organic products.

Sodhi announced that a logo is also being designed for the organic products and will be made public soon.

He added that Amul is designing a testing, distribution, and marketing infrastructure for natural and organic farming products, and the GCMMF is also aiming to set up a laboratory for testing and certifying organic products.

Apparently, the association will be sourcing organic products from farmers that are a part of its district unions.

The decision to foray into the organic food segment comes after the Amit Shah, Union Co-operation Minister, during his visit to Anand last year, prompted Amul to lead the initiative in creating the infrastructure needed for the testing, distribution, and marketing of organic products in the country.

The green college will be set in association with the charitable trust Tribhovandas Foundation, established by the former chairman of Amul, Tribhovandas Patel.

Sodhi explained that the co-op is also designing courses that will be offered at the college, regarding organic and natural farming, and will include demonstration projects as well. Post-completion of the training, students will be then referred to the markets.

Amul will also set up ‘organic haats’ where producers will be able to sell their products directly to customers across Gujarat, also providing an e-commerce platform to existing players.

Source credit: https://indianexpress.com/article/cities/ahmedabad/amul-organic-products-green-college-gujarat-7765313/

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Vinisha Joshi

Vinisha Joshi

Despite graduating with an engineering degree in electronics and communication, Vinisha Joshi chose the road less travelled, and decided to pursue her career in content writing . Currently, she pens down articles for cuereport.com and a few other distinguished news platforms, pertaining to business and finance.