VDX.tv would allow brands to boost advertising using video-driven solutions that are served across various channels and screens.
Exponential Interactive Inc., a U.S.-based media company, has recently announced plans to roll out its new business division, VDX.tv, internationally. The platform basically allows brands to serve customized video-driven experiences on Over the Top (OTT) and connected TV (CTV) services.
Stating Exponential, the company has a long history of developing results-driven advertising solutions for brands worldwide. Meanwhile, VDX (video-driven experiences) has a successful track record with global advertisers as its product suite incorporates existing solutions as well as new technologies developed for Advanced TV.
According to a report by Cisco, it is estimated that, by the year 2021, around 82% of all consumer internet traffic will be video. In order to survive in the market, brands will need to adapt their advertising strategies accordingly. Apparently, VDX.tv could make it simple for brands to offer a personalized video-driven experience across numerous channels, from CTV/OTT to mobile devices and laptops.
As per a statement, Amer Attyeh, Managing Director of MENA, VDX.tv, said that rapid growth of OTT and the expansion of TV into the digital space offers advertisers a new way to reach their audiences. For many years, VDX have enabled brands to capture the attention of viewers with crisp messaging across personal devices and desktops.
A IAB research claims that about 8 in 10 advertisers consider unified multi-platform buying solution essential. With the launch of VDX.tv, their firm will extend that reach across TV screens, snowballing the scale of advertising campaigns and attracting viewers in newer ways.
Credible reports cite that, since March 9th, VDX.tv solutions have been made available in regions like the U.S., APAC countries like New Zealand, Singapore, India, Australia and Hong Kong, as well as EMEA regions such as Spain, France, South Africa, Dubai, Netherlands, United Kingdom, and Canada.