Huobi Global, a digital asset trading platform, has recently unveiled a simple and intuitive mobile app for users in the Russian market. The new app, which will be made available in Android and iOS, is capable of offering the Russian users access to the company’s spot market and trade numerous cryptocurrencies and digital assets.
The recent trading service expansion in Russia highlights Huobi’s strategy to drive its geographical footprint in the emerging markets. At present, Russian users account for 10% of the company’s total spot trading volume. However, it plans to further bolster its market share via the delivery of safe, professional, and transparent trading service to the locals in a fully-native mobile format.
According to Huobi Group’s VP of Global Markets, Ciara Sun, despite the recent regulation associated with the use of cryptocurrency in Russia, the company is targeting to provide an enhanced and intuitive way for the purchase and trade of crypto by the local users from their mobile devices.
Sun further added that Russia is among the top-ranking countries for crypto adoption. However, mainstream user adoption of cryptocurrencies has not been reached. The country offers lucrative growth opportunities for Huobi, owing to its high population of nearly 144 million. In 2021 and beyond, the company is planning to empower 100 million households across the globe in owning digital assets, with Russia expected to play a major role in achieving this vision.
The new mobile app will allow users to access a wide range of trading pairs, such as BTC/USDT, BCC/BTC, ETH/BTC, and LTC/BTC, as well as trading methods, such as limit & market orders. In addition, the app will provide price alerts, professional candlestick charts, expedited fund availability, real-time prices, and customer support at any time.
The launch of the mobile app comes along the heels of Huobi’s recent move to consolidate the partner-operated Russian exchange in the Huobi Global ecosystem. As per reliable reports, Russia holds the 2nd position in terms of adopting cryptocurrencies in Eastern Europe, which reflects the spot trading activity of the company.