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IoT in Retail Market Analysis, Competitive Strategies and Forecasts to 2024

A new report on IoT in Retail market that provides a comprehensive review of this industry with respect to the driving forces influencing the market size. Comprising the current and future trends defining the dynamics of this industry vertical, this report also incorporates the regional landscape of IoT in Retail market in tandem with its competitive terrain.

Increasing adoption of the Internet of Things by retailers to enhance the customer experience, reduce costs and improve overall performance is expected to drive the IoT in retail market growth over the forecast timeline. Rising trend of digitization across the retail sector coupled with the increasing usage of smart devices contributes significantly to the industry growth. In order to gain shopper insights and understand the buying behavior and deliver customized offers & promotions, retailers are increasingly deploying such solutions.

IoT has enormous potential to transform the retail industry. The various benefits include efficient store management, tracking & monitoring inventory and improvise the store security and loss prevention. Automated check-out, tracking the product quality and optimized supply chain management are among the other benefits of implementing the technology. Growing internet connectivity across various regions coupled with the increasing adoption of smartphones is anticipated to propel the IoT in retail market growth. Factors such as gradual decline in prices of components such as RFID tags & sensors is expected to contribute to the adoption.

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IoT in Retail Market is set to exceed USD 30 billion by 2024; according to a new research report

IoT in Retail Market Analysis, Competitive Strategies and Forecasts to 2024
IoT in Retail Market Analysis, Competitive Strategies and Forecasts to 2024

Request Sample Copy of this Report @ https://www.cuereport.com/request-sample/43905

Increasing installation of IoT solutions by retailers is expected to drive the adoption of connectivity technology such as Bluetooth Low Energy (BLE) in the IoT in retail market. It identifies the registered customers when they enter the stores and send messages which include customized promotions and offers. BLE is generally used for applications which need exchange of data in low volume and consumes less power as compared to that of Bluetooth. RFID market is anticipated to grow significantly owing to the increasing adoption coupled with the rapidly declining cost of RFID tags.

Wide adoption in applications such as digital signage mainly used for advertising & marketing is expected to fuel the IoT in retail market growth. Advantages of digital signage include offering the customers an interactive shopping experience and making the innovative advertisements available to the masses in reduced time. The intuitive touch screen offering the customers with personalized & relevant content is anticipated to fuel the IoT in retail market growth.

Concerns related to data security and privacy might hinder the IoT in retail market growth. Factors such as high cost associated with the implementation coupled with the interoperability of devices in the system is anticipated to curb the demand for such technological solutions.

Asia Pacific IoT in retail market is expected to witness significant growth pertaining to the retail sector in economies such as China, Japan and India. Increasing disposable income of the middle-class population residing in those economies coupled with the growing user base of smartphones lies impetus to the industry growth in the region. Factors such as improving the customer experience followed by speeding up the check-out process is the main reason for implementing such solutions by the retailers.

North America, being the largest market for retail is expected to grow considerably. This is attributed to the early technology adoption coupled with the presence of an organized retail sector in the region. The retailers in the region mainly focus on enhancing the supply chain performance by heavily investing in technologies such as automated inventory verification.

Major Highlights from Table of contents are listed below for quick lookup into IoT in Retail Market report

Chapter 1. Methodology and Scope

  • Definitions & forecast parameters
  • Methodology and forecast parameters
  • Data Sources

Chapter 2. Executive Summary

  • Business trends of IoT in Retail Market
  • Product trends
  • Application trends

Chapter 3. IoT in Retail Industry Insights

  • IoT in Retail Market Industry segmentation
  • Industry landscape
  • Analysis of Manufacturers in the IoT in Retail industry
  • Distribution channel analysis
  • End-use landscape
  • Vendor matrix
  • IoT in Retail Market Technology & innovation landscape
  • Industry impact forces
  • IoT in Retail Market Growth drivers
  • Industry pitfalls & challenges
  • Key trends by Segments

Chapter 4. Company Profiles

  • Business Overview of IoT in Retail Market Companies
  • Financial Data
  • Product Landscape
  • Strategic Outlook and Decisive Analysis of companies in IoT in Retail Market
  • SWOT Analysis

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