InfoSum, a London-based startup committed to building a trusted data ecosystem for customers, has reportedly raised USD 15 million in Series A funding round, which was led by IA Ventures and Upfront Ventures.
Sources cite that the fresh capitals will help the firm to strengthen its footprints across Europe as well as North America. Companies such as Akamai, Experian, Ascential, AT&T’s Xandr, and ITV also participated in the funding round.
Speaking on the funding round, Nick Halstead, CEO, and Founder at InfoSum said that the company is offering the industry with a decentralized marketing infrastructure that removes all identity, privacy, and trust issues, enabling smooth data connectivity across companies.
He added that the funding is a testament to the success the company is experiencing and its potential for accelerated growth across North America and Europe.
Meanwhile, InfoSum has announced that Brian Lesser, who is the founder and former Chief Executive Officer at Xandr, has been named as InfoSum’s executive chairman.
Lesser, who joined the company’s board in April, is a veteran advertising industry executive. Before heading Xandr, he worked as chief executive of WPP’s media wing GroupM North America and was also global CEO at programmatic firm Xaxis.
Speaking on the company’s solutions, Mr. Lesser said that InfoSum is changing how marketing data is managed. The company’s decentralized solution not only prioritizes privacy but also on improving its ability to know more about their clients and develop high-performing, relevant, marketing, and engagement programs.
While sharing views about the North America market Mr. Lesser said that data-centric companies in North America are seeking for new privacy-first solutions to data partnership that allows them to have control over their data and drive value.
For the record, InfoSum helps publishers, marketers, and other players match up customer data in a way that is meant to efficiently preserve their privacy. The company’s existing clients include ITV, Channel 4, CNN, and The Telegraph.