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MarketForce teams up with Cellulant; expands to five African markets

MarketForce teams up with Cellulant; expands to five African markets
MarketForce teams up with Cellulant; expands to five African markets

MarketForce, a Kenya-based tech startup that offers B2B retail and financial services, has formed an alliance with Cellulant, a digital payments company, to expand its retail marketplace app, RejaReja, in five additional markets across Africa.

The startup has announced that RejaReja will be launched in Ethiopia, Tanzania, Ghana, Rwanda as well as Uganda after having successfully launched its pilot programs in Nigeria and Kenya.

The expansion was possible with the help of Cellulant that has allowed local as well international merchants in Africa to accept locally relevant and alternative payment methods from customers.

With RejaReja, informal merchants will be able to place orders and pay for their inventory digitally, accept payments for utility bills as well as access financing for their business.

MarketForce, Co-founder and CEO, Tesh Mbaabu, has stated that with Cellulant already having a presence in the markets as well partnerships with banks and billers, MarketForce will be able to focus better on acquiring new merchants while opening in the new markets.

Cellulant’s Chief Business Officer, David Waithaka, says that they are looking forward to extending their partnership with MarketForce, and making their digital financial services available to all people in the continent while being able to boost financial inclusion and incomes of merchants even across sub-Saharan Africa.

Presently, Cellulant serves thirty-five countries in Africa, having a physical presence in eighteen of them, and is partnered with 46 mobile-money operators and 120 banks.

RejaReja will be making use of Cellulant’s wide network in growing its presence throughout Africa.

Mr. Mbaabu has stated that the company aims on growing the number of merchants on RejaReja by tenfold, to 1 million, by the end of next year.

The app has experienced substantial growth since its inception in December last year and has reported that more than 87,000 orders have been placed through the platform to date.

Recently, the startup had also announced a partnership with Pezesha, an Africa-focused digital financial marketplace, with which its merchants can secure loans. 

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Vinisha Joshi

Vinisha Joshi

Despite graduating with an engineering degree in electronics and communication, Vinisha Joshi chose the road less travelled, and decided to pursue her career in content writing . Currently, she pens down articles for and a few other distinguished news platforms, pertaining to business and finance.