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Microsoft and ONE Championship team up to enhance fan experience

Microsoft and ONE Championship team up to enhance fan experience
Microsoft and ONE Championship team up to enhance fan experience

In a recent turn of events, ONE Championship has reportedly inked a collaboration with Microsoft to transform digital experience of fans. Sources state that the alliance between the two companies will further contribute to ONE’s position as a leading sports media property.

If reports are to be believed, ONE, with the aid of Azure, will offer world’s best streaming services and tailored experiences, along with personalized content to the fans across the globe. Recommendation engines powered by AI and analytics on viewing habits and behavior of fans will enable ONE to augment fan engagement.

ONE will broaden its core data capabilities through Azure AI, MI, and data analytics, which will further help it to offer fans with unique statistics and sets of data to understand the power of a punch or kick, enhancing their experience while watching live shows, cites credible source.

Chatri Sityodtong, Chairman & CEO of ONE Championship, was reportedly quoted stating that the collaboration of ONE with Microsoft will deliver the best data-driven digital experience to fans. He further stated that ONE Championship, with the assistance of Microsoft cloud, can expedite their digital presence and capabilities.

Speaking of the move, Jean Philippe Courtois, President and EVP, Microsoft Global Sales, said that their partnership with ONE Championship, a company that boasts of a large fan base and is a leader in sports entertainment, will help them in making the most of this opportunity and improving services provided to employees, athletes, and supporters. He further added that the company is looking forward to work with ONE and boost its digital transformation to benefit millions of sports fan across the globe.

In the coming time, ONE, a powerhouse of innovation through its involvement in Global Sports Innovative Centre (GSIC) activities, has plans to associate with stakeholders in the industry to exchange experiences and add value to sports tech ecosystem of research groups, universities, companies, and start-ups, reported sources with the knowledge of the matter.


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Vinisha Joshi

Despite graduating with an engineering degree in electronics and communication, Vinisha Joshi chose the road less travelled, and decided to pursue her career in content writing . Currently, she pens down articles for and a few other distinguished news platforms, pertaining to business and finance.