The outdoor apparel giants Patagonia, The North Face, and REI have reportedly pledged to pull down their advertisements from Facebook platforms as a part of the recently launched campaign “Stop Hate for Profit”. The announcement comes in the light of Facebook’s pending meaningful action for handling hate speech and misinformation.
For the uninitiated, “The Stop Hate for Profit” campaign was recently launched by advocacy groups such as Color of Change, the NAACP, and Anti-Defamation League. The campaign evidently asks advertisers to pressure the social media giant to use stricter policies against hateful and racist content on its platforms by suspending all advertising expenses on Facebook through the month of July.
The California-based clothing brand North Face was reported saying that it would boycott ads until stringent reforms are deployed in order to stop hateful, violent, and racist content as well as misinformation circulating on Facebook.
Patagonia also stated that that the stakes are too high to let Facebook continue to be complicit in spreading misinformation and promoting hatred and fear, following the racial injustice and global pandemic.
Facebook, however, can withstand boycott from large companies more than any other media corporation, since most of its revenue is sourced through small-time advertisers who are unlikely to come together to make political demands, claim social media experts.
A spokesperson from VF Corp., which owns Vans, Timberland, and The North Face said that the company is also looking to add other brands in its portfolio in this boycott campaign.
In response to the recent development, Facebook commented that it is taking necessary steps to review the company’s policies and will ensure transparency and diversity while making decisions during the deployment of the said policies.
Meanwhile, Facebook has also faced criticism, especially from its own staff, for not removing a controversial post by United States President Donald Trump.
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