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Quibi record 1.7 million downloads in the debut week of launch

Quibi record 1.7 million downloads in the debut week of launch
Quibi record 1.7 million downloads in the debut week of launch
  • The platform is offering a free trial for 90 days to all its consumers.
  • After the free trial, the platform is likely to cost USD 5/month with ads or USD 8/month without them.

Government lockdowns, social distancing, and work from home policies have considerably increased the demand for video streaming apps. As per the latest news, Quibi, a mobile streaming app that was launched on 6 April in the U.S and Canada, was downloaded over 1.7 million times in the first week since its launch in the market.

The streaming platform offers reality shows, movies, and news in episodes of less than or equal to 10 min. The platform is offering a free trial for 90 days to all its consumers. Some T-Mobile consumers can avail free Quibi subscription for a year.

Founded by Jeffrey Katzenberg, an American media proprietor and film producer, Quibi has made a successful debut  in the competitive video streaming market.

Meg Whitman, Chief Executive, Quibi said that the primary download number surpassed the company's expectations.

The platform is backed by USD 1.8 billion from several studios including Hollywood studios. Quibi underlines a large roster of top talent including Reese Witherspoon, Chance the Rapper, Liam Hemsworth, and LeBron James.

As per the sources, after the free trial, the platform is likely to cost USD 5/month with ads or USD 8/month without them. However, some viewers are disappointed about the fact that they couldn’t stream Quibi content on their televisions. However, as per the CEO, the engineering team has been developing features that will enable customers to stream Quibi content from their TVs.

The timing of Quibi launch was perfect as the coronavirus outbreak led to around a 30% year-to-year increase in the video-on-demand landscape for March.

Millions of people in self-isolation are opting for streaming videos as an escape. Moreover, even some film studios made their big-screen film content available on streaming platforms. .

Source Credit - https://www.nasdaq.com/articles/quick-hit-streaming-service-quibi-reports-1.7-mln-downloads-in-first-week-2020-04-13

About the author

Vinisha Joshi

Despite graduating with an engineering degree in electronics and communication, Vinisha Joshi chose the road less travelled, and decided to pursue her career in content writing . Currently, she pens down articles for cuereport.com and a few other distinguished news platforms, pertaining to business and finance.